1. What are cookies
Cookies are small text files stored on your device when you visit a website. They help the site recognise your browser on later visits and remember choices (for example, your cookie consent preferences).
We use first-party cookies (set by ModernBalance) and, where applicable, third-party cookies set by service providers such as analytics tools.
2. Why we use cookies
Cookies are used to:
- enable core site functionality (for example, form submission and consent storage),
- understand how the site is used so we can improve our service,
- improve user experience by remembering preferences,
- support marketing only with your consent, where applicable.
Non-essential cookies require your consent under the Privacy and Electronic Communications Regulations (PECR), read together with UK GDPR and the Data Protection Act 2018.
3. Cookies we use
Our website may use the following categories of cookies:
3.1 Strictly necessary cookies
These are essential for the website to function. They are always stored and do not require consent under PECR.
| Cookie | Purpose | Duration |
|---|---|---|
| modernbalance_cookie_consent | Stores your cookie consent choice | 12 months |
| modernbalance_session | Maintains your session between forms | Session |
| csrf_token | Protects forms against cross-site request forgery | Session |
3.2 Analytics cookies
These help us understand how visitors use the website so we can improve the service. They are activated only with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes individual visitors | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _pk_id | Matomo (if used) | Anonymous visitor identification | 13 months |
3.3 Marketing cookies
If you have given consent, we may use marketing cookies (for example, for advertising or remarketing). They are not activated without consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Advertising targeting | 3 months |
| _gcl_au | Google Ads | Conversion measurement and targeting | 3 months |
4. Consent
We ask for your consent for non-essential cookies through a banner on your first visit. You can choose:
- Accept all — allows analytics and marketing cookies where applicable.
- Essential only — only cookies strictly necessary for the site to work.
- Cookie settings (coming soon) — manage preferences by category.
You can change your consent at any time via cookie settings.
5. Managing cookies in your browser
You can also delete or block cookies through your browser settings. Removing strictly necessary cookies may affect how the site works.
- Chrome: Settings → Privacy and security → Cookies.
- Safari: Settings → Privacy → Cookies.
- Firefox: Settings → Privacy & Security.
- Edge: Settings → Cookies and site permissions.
6. Third-party cookies
Embedded content (for example, video players) or social features may set their own cookies. Please refer to the relevant provider's policies for details.
7. Changes to this policy
We may update this policy when our services or the law change. The current version is always available on this page.
8. Contact
Questions about cookies:
contacto@sumaysube.com · +34 644 01 03 47
See also our privacy policy.